Dan Siroker

Dan Siroker at Startup School 2013

Dan Siroker, Pete

After failing to validate earlier ventures like Sentiment Solutions and Carrot Stix, the speaker co-founded Optimizely in 2010 to solve the A-B testing bottleneck for non-technical teams, famously securing a $1,000 monthly customer before writing any code. Leveraging insights from the 2008 Obama campaign and a rigorous Series A selection process that included mock board meetings, the company scaled to 130 employees and $7.6 million in revenue within three years. The presentation concludes by defining a "universal startup algorithm" that prioritizes rapid feedback loops over execution efficiency to help founders avoid the "activity trap."