Donald Mustard
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- Milken Institute58 min
Reinventing Play: The New Frontier of Gaming Technology and Creation | Global Conference 2026
Geoff Keighley, Johanna Faries, Laura Miele, Gregory Milken, Donald Mustard, DAN GALPIN, MANO MARKS, LAURA MURPHY
Industry leaders Johanna Levinson, Gregory Melkin, Donald Mustard, and Laura Miele convened to outline the gaming sector's transition from episodic releases to continuous live-service models driven by AI adoption and transmedia expansion. The panelists agreed that while mobile platforms retain the largest user base, the market is shifting toward flexible pricing strategies and global partnerships that allow small teams to compete with AAA studios through democratized development tools. Furthermore, the consensus emphasizes a strategic pivot where creative integrity and long-term cultural relevance now outweigh short-term monetization, as publishers integrate mobile, cloud, and social features to sustain player engagement across diverse hardware ecosystems.