Ed Baker

Scaling Growth | Gustaf Alstromer, YC Partner (formerly Airbnb) & Ed Baker (formerly Uber)

Gustaf Alstromer, Ed Baker

Ed Arons and Gustav Sorensen discuss their experience scaling growth teams at Uber, Airbnb, and Facebook, contrasting early viral tactics that exploited platform loopholes with sustainable strategies focused on retention and marketplace liquidity. The speakers detail how successful scaling requires aligning product and engineering functions, adapting paid acquisition to local constraints, and replacing short-term viral hacks with long-term investments in SEO, data science, and user experience optimization. Furthermore, they emphasize the necessity of institutionalizing experimentation to challenge assumptions, citing specific examples like copy adjustments in Japan and WeChat integration in China, while advocating for unified operational models that track acquisition, churn, and re-engagement separately.