Edward Wible

Nubank ft. David Vélez: An Outsider Upends the Brazilian Banking System

David Vélez, Roelof Botha, Cristina Junqueira, Edward Wible, Doug Leone, Rolof Goethe

Founded in 2013 by David Vélez alongside co-founders Cristina Junqueira and Edward Wiesel, Nubank disrupted Brazil's high-fee banking oligopoly by launching a fee-free digital credit card despite severe regulatory hurdles and a 2016 legislative threat that was neutralized through massive public mobilization. The company secured its first banking license in 2017 and expanded internationally to Mexico and Colombia before executing a successful 2021 IPO that engaged millions of customers via its "New Socios" share program. Currently valued at approximately $775 billion, Nubank continues to leverage its customer-centric culture to scale its operations globally while aiming to transform the underserved $6 trillion financial services market.