Federica Marchionni

Transforming a Legacy Company

Erik Schatzker, Hubert Joly, Federica Marchionni, Denise Morrison, Takeshi Niinami

CEOs Hubert Joly of Best Buy, Federica Marchione of Lands' End, Denise Morrison of Campbell's, and Takeshi Nishimura of Suntory detailed their strategies for transforming century-old enterprises facing threats from digital disruption and demographic shifts. These leaders successfully reversed decline by implementing specific tactics such as Best Buy's price-matching, Campbell's purpose-driven rebranding, Lands' End's generational product bridging, and Suntory's global acquisitions. The panel concluded that while core corporate values must remain rooted in identity, successful turnaround requires a bias for action, agile business model evolution, and the recruitment of diverse leadership to bridge legacy strengths with future market demands.