Greg Ulrich

How AI is Powering Payments, with Greg Ulrich of Mastercard

Greg Ulrich, Marc Andrusko, Mark

MasterCard Chief AI and Data Officer Greg Ulrich outlines a strategic framework that segments artificial intelligence into four pillars—Safer, Smarter, More Personal, and Stronger—to address specific business needs ranging from fraud detection to internal operational efficiency. This approach has yielded concrete implementations such as the "Decision Intelligence" system for ecosystem-wide security, the "Shopping Muse" chatbot for personalized recommendations, and a Retrieval Augmented Generation-based onboarding assistant that maintains accuracy through human oversight. Looking ahead, the organization emphasizes cautious adoption of generative AI in regulated environments while prioritizing data security, multi-modality, and the development of reasoning models that explicitly acknowledge uncertainty.