Iba Masood

Amber Atherton of Zyper and Iba Masood of TARA on Raising a Series A as a Female Founder

Amber Atherton, Iba Masood, Aaron

Tara AI CEO Iba Masood and Zyper co-founder Amber Atherton detail their parallel journeys through Y Combinator's Series A batch, where they accelerated fundraising by writing their own investment memos and prioritizing partner alignment over maximum valuations. Both founders navigated specific challenges regarding diversity and scaling, with Tara expanding to 21 employees by implementing distinct hiring frameworks like the "Tricep Flex" system while Zyper focused on recruiting executives capable of building processes from scratch. Their shared insights emphasize a disciplined, data-driven approach to deal management and the necessity of executive coaching to maintain conviction during the demanding fundraising process.