Janet Gurwitch

How to Build a Brand

Brian Sullivan, Dmitry Balyasny, Janet Gurwitch, Tommy Hilfiger, Jamie Salter

At the Milken Global Conference, industry leaders Tommy Hilfiger, Jamie Salter, Janet Gerwisch, and Dimitri Baliozny discussed the critical necessity of global expansion and data-driven innovation for long-term brand survival. The panel outlined successful strategies for differentiation, such as Authentic Brands Group's licensing model and Laura Mercier's focus on "white space," while warning that over-reliance on mass distribution or stagnant product cycles can irreparably damage brand equity. Participants emphasized that combining advanced analytics with human creativity and authentic influencer partnerships is now essential for navigating rapid consumer behavior shifts and securing competitive advantage.