Jason Kilar

Scaling Culture | Jason Kilar, former Hulu CEO

Jason Kilar

Jason, a corporate culture expert with twenty years of scaling experience at Disney, Amazon, and Hulu, argues that organizational values must be codified into repeatable mechanisms to survive growth beyond fifty employees. He details how Disney relied on explicit behavioral modeling and dedicated training institutions, while Amazon utilized written leadership principles and tangible awards to dismantle bureaucracy and enforce "Disagree and Commit" protocols. Additionally, Jason explains how Hulu leveraged provocative cultural documents to repel misaligned candidates and rigorously terminated high performers who violated core tenets, demonstrating that good intentions alone cannot sustain culture at scale.