Urska Srsen
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- Y Combinator21 min
Urska Srsen Speaks at Y Combinator Female Founder Conference 2016
Urska Srsen, Tijana Mihajlović, Urška
Bellabeat co-founder and CEO Urška Mihajlović led the Slovenian health technology firm from a personal project in Zagreb to a profitable entity with over 350,000 units shipped. By relocating to Y Combinator in 2014 to overcome European market fragmentation, the company cultivated an "underdog" culture that enabled the physical production of its modular jewelry line, the Leaf, in Dongguan. This strategic expansion into hardware manufacturing solidified Bellabeat's mission to deliver accessible preventive care tools specifically designed for women.
- Y Combinator22 min
Urska Srsen
Bellabeat, a Slovenian startup co-founded by Urska Sršin and Sandra Sršin, pivoted from a complex B2B patient monitoring system to a consumer wearable that allows expectant mothers to track health metrics and connect emotionally. Founded in 2012 and accelerated by Y Combinator in late 2013, the company has sold over 8,000 devices and secured seed funding shortly after its Demo Day presentation. Operating across European, American, and Australian markets, the firm aims to digitize prenatal care by integrating medical data into everyday lifestyle habits through a hardware and mobile app ecosystem.