Vidit Aatrey
Showing 1–3 of 3 transcripts.
- Y Combinator30 min
How Meesho Became India’s Biggest Shopping App
Founders Vidit Aatja and Sanjeev Bikhchandani established Meesho in 2016 to connect rural Indian sellers with consumers, eventually pivoting from a WhatsApp-based social commerce model to a direct-to-consumer app after Jio's data cost reduction enabled mobile app adoption. This bold 2021 strategic shift, which terminated the platform's core business to launch a native application, secured Meesho's dominance in the Indian market by capturing over 50% of the country's online commerce volume by 2026. Today, the company serves 250 million unique consumers and is deploying its proprietary "Vani" voice AI agent to further democratize e-commerce for rural users with low digital literacy.
- Y Combinator1 min
Startup School is coming to India! 🇮🇳
Harshil Mathur, Vidit Aatrey, Lalit Keshre, Mukund Jha
Y Combinator is hosting its inaugural one-day Startup School in Bangalore on April 18th to connect the next generation of Indian founders with industry leaders. The event convenes prominent founders from YC-backed companies such as Razorpay, Meesho, Grow, and Emergent to discuss the latest developments in technology and startups. This gathering aims to foster a community among top Indian builders and hackers by facilitating direct engagement with successful entrepreneurs.
- Y Combinator50 min
Vidit Aatrey on Building Meesho, India's Top Reselling Platform, with Adora Cheung
Founded in 2015, Meesho is a social commerce platform founded by CEO Adit Atrai that empowers nearly 500,000 users, predominantly women from Tier 2 and 3 cities, to generate supplemental income by reselling goods via WhatsApp and Instagram without requiring inventory or working capital. The company operates by leveraging existing social trust to overcome India's market barriers, a strategy supported by Atrai's direct engagement with top users and a focus on indigenous product development rather than replicating foreign models. By shifting from a supply-focused tool to a peer-to-peer marketplace in 2016, Meesho has established a competitive moat that enables over 700 employees to facilitate transactions for non-branded goods while addressing unmet needs in the non-metro demographic.