Understanding Today's Consumer: Holly O'Neill Interviews Sarah Tam of Rent the Runway

Bank of America President Holly O'Neill and Rent the Runway Chief Merchant Officer Sarah Tam convened to discuss building resilient, customer-first businesses by shifting from traditional ownership models to subscription-based access. Tam detailed how the company leverages real-time data and millions of customer signals to personalize the fashion experience and drive sustainability, while the partnership introduces exclusive rewards discounts for Rent the Runway members. The collaboration highlights a broader market evolution where leaders must transition from selling products to serving consumer needs for credibility, variety, and emotional connection.