Gail Ann Hurd

The Big Picture for Global Media

Gale Anne Hurd, Michael Lynton, Leslie Moonves, Robert Pittman, Julia Boorstin, Bob Pittman, Les Moonves, Gail Ann Hurd

Executives from CBS, Sony, and iHeartRadio convened to analyze how mobile and social technologies are reshaping global media economics while reinforcing Sumner Redstone's principle that quality content remains the dominant asset. The panelists highlighted specific strategic shifts, including the use of real-time social engagement to drive live viewership for shows like *The Walking Dead*, the legal battle against the illegal signal theft practiced by Aereo, and the competitive tension between traditional broadcasters and streaming giants like Netflix. Despite the volatile nature of digital word-of-mouth and the uncertainty of future technologies, the industry remains focused on adapting distribution models to international markets and mid-budget films to sustain revenue growth.