Michael Lynton
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- Milken Institute59 min
The Big Picture for Global Media (updated)
Gale Anne Hurd, Michael Lynton, Leslie Moonves, Robert Pittman, Julia Boorstin, Les Moonves
A panel of leading media executives, including Bob Pitman, Les Moonves, Michael Lynne, and Gail Berman, convened to analyze the industry's rapid transformation driven by mobile connectivity, social media engagement, and the global dominance of streaming services like Netflix. The discussion detailed specific strategic shifts such as CBS's legal battles against Aereo, the rise of international box office revenue, and the redefinition of content creation to suit binge-watching and second-screen behaviors. While the group acknowledged the challenges of advertiser adaptation and piracy, they ultimately concluded that the core value of high-quality content remains paramount despite the volatile landscape of digital distribution and potential future consolidation.
- Milken Institute1h 1m
The Big Picture for Global Media
Gale Anne Hurd, Michael Lynton, Leslie Moonves, Robert Pittman, Julia Boorstin, Bob Pittman, Les Moonves, Gail Ann Hurd
Executives from CBS, Sony, and iHeartRadio convened to analyze how mobile and social technologies are reshaping global media economics while reinforcing Sumner Redstone's principle that quality content remains the dominant asset. The panelists highlighted specific strategic shifts, including the use of real-time social engagement to drive live viewership for shows like *The Walking Dead*, the legal battle against the illegal signal theft practiced by Aereo, and the competitive tension between traditional broadcasters and streaming giants like Netflix. Despite the volatile nature of digital word-of-mouth and the uncertainty of future technologies, the industry remains focused on adapting distribution models to international markets and mid-budget films to sustain revenue growth.