Brieane Olson
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- Milken Institute46 min
The Power of Youth Culture in Shaping Brands| Middle East & Africa Summit 2025
Michelle Stevenson, Sandro Baggiani, Vinay Menda, Brieane Olson, Hayfa Sdiri, Jessica Sibley
A diverse panel of industry leaders from Golden Goose, Time Magazine, PacSun, and Blank Street outlined strategies to engage Gen Z and Gen Alpha by treating youth culture as layered, region-specific demographics rather than a monolith. Participants highlighted actionable tactics such as PacSun's Youth Advisory Board, Golden Goose's co-creation model, and the integration of AI to analyze sentiment and archive content for global reach. These insights emphasize that long-term brand health and pricing power depend on authentic co-ownership, sustainability initiatives, and adapting to shifting behaviors like declining alcohol consumption and rising social commerce in key markets like the MENA region.
- Milken Institute1h 0m
Brand Strategy and Evolution: Navigating Innovation and Transformation | Global Conference 2025
Brian Sullivan, Adam Greenblatt, Marc Lore, Brieane Olson, David Zaslav
Warner Bros. Discovery, PacSun, and BetMGM redefined their market positions by prioritizing high-quality curation, co-creation with Gen Z, and premium live experiences over volume-based strategies. These industry leaders are transitioning toward hybrid models that blend digital accessibility with physical community engagement to foster deep emotional connections and combat brand commodification. Concurrently, broader media trends reflect a pivot toward shared, trusted storytelling and the strategic alignment of corporate identities with consumer-facing values.