Michelle Stevenson
Showing 1–3 of 3 transcripts.
- Milken Institute46 min
The Power of Youth Culture in Shaping Brands| Middle East & Africa Summit 2025
Michelle Stevenson, Sandro Baggiani, Vinay Menda, Brieane Olson, Hayfa Sdiri, Jessica Sibley
A diverse panel of industry leaders from Golden Goose, Time Magazine, PacSun, and Blank Street outlined strategies to engage Gen Z and Gen Alpha by treating youth culture as layered, region-specific demographics rather than a monolith. Participants highlighted actionable tactics such as PacSun's Youth Advisory Board, Golden Goose's co-creation model, and the integration of AI to analyze sentiment and archive content for global reach. These insights emphasize that long-term brand health and pricing power depend on authentic co-ownership, sustainability initiatives, and adapting to shifting behaviors like declining alcohol consumption and rising social commerce in key markets like the MENA region.
- Milken Institute56 min
Rising Strong: Los Angeles' Path to Recovery | Global Conference 2025
Michelle Stevenson, Elex Michaelson, Karen Bass, Lindsey Horvath, Cinny Kennard, Evan Spiegel
Hosted by the Milken Institute on January 12, a panel of Los Angeles officials and philanthropists assessed recovery efforts following the January 7, 2024 wildfires that destroyed over 16,000 structures. While Mayor Karen Bass and County Supervisor Lindsay Horvath highlighted rapid debris removal and AI-driven permit processing as key successes, the discussion also addressed systemic hurdles including insurance underwriting bottlenecks and infrastructure fragmentation across the region's 88 cities. With Governor Newsom requesting $39 billion in federal aid and philanthropists like Evan Spiegel pledging long-term support, the event emphasized balancing accelerated rebuilding timelines with rigorous safety standards and regional consolidation strategies.
- Milken Institute1h 4m
2024: What Matters Most in Marketing | Global Conference 2024
Michelle Stevenson, Kathy Baird, Joe Gagliese, Ella Kieran, Kenny Mitchell, Raja Rajamannar, Amy Tunick
Key industry leaders from The Washington Post, MasterCard, and WPP emphasized that traditional brand loyalty is largely a myth, necessitating a shift toward daily earned trust and "stickiness" through consistent performance and immersive experiences. Concurrently, the convergence of the creator economy, sustainability mandates, and the historic 2024 election cycle has compelled brands to abandon polished advertising in favor of authentic, low-cost content and behavioral change initiatives that prioritize human connection over intellectual cleverness. As audiences fragment across platforms like TikTok and cinema, organizations like Levi's and National Cinemedia are adapting by co-authoring narratives with consumers and leveraging non-partisan spaces to navigate a volatile information landscape while integrating AI as a co-pilot for strategic analysis.