Hayfa Sdiri
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- Milken Institute46 min
The Power of Youth Culture in Shaping Brands| Middle East & Africa Summit 2025
Michelle Stevenson, Sandro Baggiani, Vinay Menda, Brieane Olson, Hayfa Sdiri, Jessica Sibley
A diverse panel of industry leaders from Golden Goose, Time Magazine, PacSun, and Blank Street outlined strategies to engage Gen Z and Gen Alpha by treating youth culture as layered, region-specific demographics rather than a monolith. Participants highlighted actionable tactics such as PacSun's Youth Advisory Board, Golden Goose's co-creation model, and the integration of AI to analyze sentiment and archive content for global reach. These insights emphasize that long-term brand health and pricing power depend on authentic co-ownership, sustainability initiatives, and adapting to shifting behaviors like declining alcohol consumption and rising social commerce in key markets like the MENA region.